New anti-fake labels

To protect the brand of Bosch AA, prevent the prevailing of fake products and enhance the satisfaction of customer, new anti-fake label of Bosch has been launched.

New anti-fake label will be pilot test on 3 product lines including lubricant, battery and brake fluid. After successful pilot test, new anti-fake label will gradually stick on all Bosch product packaging since May, 2014.

Following features of new anti-fake labels have been applied:

Global sourcing

The layout of new anti-fake label is the same as in German market, which brings the unified image to the consumers. The only difference lies in language.

Technology recognition code (standard solution for Automobile Aftermarket) is globally applied.

New anti-fake label with two different sizes can adapt to various products with diversified size and weight.

Technology

Innovated technology gives rise to Bosch-exclusive anti-fake labels

The features of anti-fake labels help dealers and end-users avoid the risk of buying fake products

It is not possible to take off the label from the packaging without destroying it, which reduces the risk of reusing genuine anti-fake labels on fake products.

Control Management

Newly tracking management methods has been established, which will benefit for control and management of every anti-fake labels so that the leak of new anti-fake labels can be prohibited.

Illustration for AA new anti-fake labels