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Bosch (China) Investment Ltd.

333 Fuquan Road North, Changning District Shanghai 200335,P.R.China

200335 City

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Phone: +86 21 22181111

Fax: +86 21 22182111

Bosch Officially Launched Online Flagship Shop of Auto Parts on Tmall.com

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11-01-2012 | China | Corporate News


  • The first Official Flagship Shop of Auto Parts by international supplier of auto technology and products
  • Wipers, spark-plugs and filters currently available for online sale
  • High-qualified products and guaranteed after-sales services to all regions in China


Jan 11th, Shanghai – Bosch, the world's leading supplier of auto technology and products, officially launched its online flagship shop of auto parts products on Tmall.com. As the first global auto parts supplier which opens an online flagship shop on Tmall.com, Bosch aims to further fulfill the growing needs of Chinese market, through providing products with high quality and competitive prices to on-line customers. The products for sale include wipers, sparks-plugs and filters. Since its pilot operation, the monthly sales has been growing fast at a rate of over 30%.


Thanks to China's fast-growing auto market, the aftermarket's huge potential of growth has become more and more obvious, which requires establishing diversified sales channels in the market. Meanwhile, the fast-growing B2C (Business-to-customer) online market offers an ideal platform to auto parts suppliers to run their retail businesses. Compared with traditional online trading channels, official online shops can provide products with guaranteed quality and after-sales service to a wider range of regions. In this sense, official online shops have great potential of growth in the future.


By joining Tmall.com, the Asia's biggest B2C online trading platform, Bosch has taken the first step into online market of auto parts. Through simplfying the supply channel to cut cost and shorten delivery period, Bosch provides products to nationwide consumers with high quality and competitive prices. Since its trial run, the visiting of Bosch's Official Online Flagship Shop has kept the fast growth of 100% every month, and the average grade made by online consumers is over 4.8 points (The full grade is 5). The positive feedback from consumers evidences the great potential of online auto parts business. In future, Bosch will bring in more complete product lines, as well as keep strengthening after-sales service system, in order to push forward the development of the online trade industry.


Based on its "local for local"strategy, Bosch has kept its a long-term commitment to the automotive aftermarket in China. Currently, the complete set of spare parts Bosch provided for Chinese customers include spark plugs, filters, wiper systems, lighting technology, braking system, power system, electrical and electronic devices, gasoline engine management and diesel injection system. These spare parts not only fulfill the demands of the independent aftermarket through distributed channels and the Bosch Professional Service Network in China, but also supply the OES market. Besides, over 1,200 stations have been built within the service network of Bosch Car Service, which equips Bosch with the largest independent auto service supplying system in China.





The Bosch Group is a leading global supplier of technology and services. In 2012, its roughly 306,000 associates generated sales of 52.5 billion euros. Since the beginning of 2013, its operations have been divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology.


The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent some 4.8 billion euros for research and development in 2012, and applied for nearly 4,800 patents worldwide. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”


The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.


Further information is available online at www.bosch.com and www.bosch-press.com .