Mao Limin appointed regional president of Bosch Automotive Aftermarket in Greater China
Strengthening local “Parts, Bytes & Services” strategy

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Lou jingying

Bosch Trading(Shanghai) Co.,Ltd

Corporate Communications, China

Phone: +86 21 2218 8828

Fax: +86 21 2218 2385


Shanghai - Bosch, a global leading supplier of automotive technology and services, has appointed Mr. Mao Limin as the regional president of Bosch Automotive Aftermarket in Greater China, responsible for overall business development of Bosch Automotive Aftermarket in mainland China, Hongkong and Taiwan.

“China has been a major driving force for our global business growth in the past few years,” said Dr. Uwe Thomas, global president of Bosch Automotive Aftermarket. “Mr. Mao’s profound experience in the automotive technology industry and extensive knowledge of the local market will provide us with additional talent and help propel greater success for our business in the Greater China region.”

Born in Shanghai, Mr. Mao Limin acquired his bachelor’s degree from Shanghai Jiaotong University in 1988. He received his master degree in Materials Science and Engineering from Wayne State University in US in 1994. With more than 25 years of global working experience, mostly in the automotive industry, Mr. Mao has gained expertise in functions related to engineering, project management, purchasing, business development and general management in China and US.

In China, Bosch Automotive Aftermarket provides a wide range of spare parts, a complete range of diagnostic and workshop equipments, as well as auto repair and maintenance services by one of the world’s largest independent car repair networks, Bosch Service, which counts more than 1,800 workshops in China. After over 15 years rooted in China, Bosch Automotive Aftermarket has transformed from a trading company to a comprehensive business corporation whose business covers production, research, purchasing, transportation etc. “With such a solid business foundation, we are well prepared for future business opportunities and challenges. As a comprehensive and leading supplier in the Chinese auto aftermarket, we will continue to work closely with local partners to better serve our local customers and explore the growing market with the holistic solution of ‘Parts, Bytes & Services’,” said Mao Limin.


The Automotive Aftermarket division (AA) provides the aftermarket and repair shops worldwide with a complete range of diagnostic and repair shop equipment and a wide range of spare parts – from new and exchange parts to repair solutions – for passenger cars and commercial vehicles. Its product portfolio includes products made as Bosch original equipment, as well as aftermarket products and services developed and manufac¬tured in-house. More than 17,000 associates in 150 countries, as well as a global logistics network, ensure that some 650,000 different spare parts reach customers quickly and on time. In its “Automotive Service Solutions” operations, AA supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for the “Bosch Service” repair-shop franchise, one of the world’s largest independent chains of repair-shops, with some 16,000 franchises. In addition, AA is responsible for more than 600 “AutoCrew” partners.

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The Bosch Group is a leading global supplier of technology and services, active in the fields of automotive technology, energy and building technology, industrial technology, and con¬sumer goods. According to preliminary figures, more than 306,000 associates generated sales of 52.3 billion euros in 2012. The Bosch Group comprises Robert Bosch GmbH and its more than 350 subsidiaries and regional companies in some 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent some 4.5 billion euros for research and development in 2012, and applied for over 4,700 patents worldwide. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

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