Automechanika Shanghai 2014
Bosch Holistic Solutions for Chinese Automotive Aftermarket
Showcasing New Technology in Telematics

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Lou jingying

Bosch Trading(Shanghai) Co.,Ltd

Corporate Communications, China

Phone: +86 21 2218 8828

Fax: +86 21 2218 2385


09-12-2014 | China | Corporate News

  • Holistic solutions of “Parts, Bytes & Services” for original equipment services and independent aftermarket
  • Explore new business opportunities in Telematics for automotive aftermarket

Shanghai - Bosch, the global leading supplier of automotive technology and services, presented its holistic solutions for Chinese automotive aftermarket at the Automechanika Shanghai 2014. The exhibits at the Bosch booth (B01, Hall W-1) integrated its wide range of spare parts and workshop equipments with diversified Bosch workshop concepts, showing that the company can satisfy both original equipment services and independent aftermarket. Bosch Automotive Aftermarket also brought its first product in Telematics, BV-Link, to the trade fair.

“We see an increasing demand from Chinese car owners for high-quality and diversified car services, which has brought both opportunities and challenges to automotive aftermarket companies,” said Mao Limin, Regional President of Bosch Automotive Aftermarket in Greater China. “With its holistic solutions of ‘Parts, Bytes & Services’, Bosch is committed to serving as strategic partner of our customers in original equipment services and independent aftermarket, thus providing Chinese car owners high quality parts and services during the entire vehicle lifecycle.”

All-round strategic partner for original equipment services

Building on its global experience and expertise in Product Life Cycle Management, Bosch is able to provide original parts and services for OEMs during both mass production and after the end of production of certain vehicle types.

To meet increasing diverse market requirements and help OEMs improve customer loyalty, Bosch also offers tailor-made (non-OE derived) spare parts for original equipment services at the same high standard, based on in-depth research of local market and car owners’ needs. Bosch’s all round support on the tailor-made (non-OE derived) spare parts include product design, development, manufacturing, training and trade marketing support.

Remanufacturing and Retrofit products from the Bosch Automotive Aftermarket further enrich its product portfolio to satisfy the different needs of car owners in original equipment services market. Besides diversified solutions in parts, Bosch Automotive Aftermarket also offers a comprehensive Automotive Service Solution including testing and diagnosis equipments, software, training programs, repair tools, technical information services, etc. for OEMs in the automotive aftermarket.

Bosch is committed to becoming an all-round strategic partner for original equipment services with professional Product Life Cycle Management, tailor-made product development as well as comprehensive Automotive Service Solution.

Diversified workshop concepts support the development of independent aftermarket

A diversified need from car owners in China is also accelerating the development of independent aftermarket. In the light of this market trend, Bosch Automotive Aftermarket offers modularized services and different workshop concepts to satisfy various requirements from independent workshops in China.

The Bosch Car Service Franchise, which is launched this November, offers franchisees all-round support including workshop set-up, facility management, business planning, workshop management, as well as customer-relation management. It aims to provide Chinese car owners with one-stop professional, reliable service at the same high quality standards across multiple car brands and models.

Moreover, Bosch launched another new workshop concept - the Bosch Maintenance Module (BMM) in China this year. It provides professional and reliable car maintenance services supported by Bosch training, an accessible parts-sourcing channel and branding elements. Up until now, more than 1,000 BMMs have been in operation nationwide.

Exploring new opportunities in Telematics

As Mao Limin, Regional President of Bosch Automotive Aftermarket in Greater China, puts it: “The innovation of Telematics has brought new opportunities to the automotive aftermarket. Bosch Automotive Aftermarket is actively exploring innovative products and business methods in Telematics to bring more convenient and comfortable service experience to car owners.”

At the Automechanika 2014, Bosch Automotive Aftermarket brought its first locally developed Telematics product - the BV-Link. This product offers car owners a series of services including fuel consumption monitoring, vehicle inspection, complete GPRS, route record, and maintenance reminders. It also provides feedback and graphs showing the rate of fuel consumption to car owners. Since this September, BV-Link has been put into test in Bosch Car Service Beijing company workshop. This is a pioneer product for the Bosch Automotive Aftermarket in China to explore new business opportunities of Telematics. In coming years, the Bosch Automotive Aftermarket will establish a professional team specialized in this field, furthering business in Telematics.


The Automotive Aftermarket division (AA) provides the aftermarket and repair shops worldwide with a complete range of diagnostic and repair shop equipment and a wide range of spare parts – from new and exchange parts to repair solutions – for passenger cars and commercial vehicles. Its product portfolio includes products made as Bosch original equipment, as well as aftermarket products and services developed and manufac¬tured in-house. More than 17,000 associates in 150 countries, as well as a global logistics network, ensure that some 650,000 different spare parts reach customers quickly and on time. In its “Automotive Service Solutions” operations, AA supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for the “Bosch Service” repair-shop franchise, one of the world’s largest independent chains of repair-shops, with some 16,000 franchises. In addition, AA is responsible for more than 600 “AutoCrew” partners.

Additional information can be accessed at

The Bosch Group is a leading global supplier of technology and services, active in the fields of automotive technology, energy and building technology, industrial technology, and con¬sumer goods. According to preliminary figures, more than 306,000 associates generated sales of 52.3 billion euros in 2012. The Bosch Group comprises Robert Bosch GmbH and its more than 350 subsidiaries and regional companies in some 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent some 4.5 billion euros for research and development in 2012, and applied for over 4,700 patents worldwide. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

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