Marginal Column
Automechanika Shanghai 2012
Automechanika Shanghai 2012
Automechanika Shanghai 2012


Bosch (China) Investment Ltd.

333 Fuquan Road North, Changning District Shanghai 200335,P.R.China

200335 City



Phone: +86 21 22181111

Fax: +86 21 22182111

Automechanika Shanghai 2012
Bosch exhibits holistic solutions for Chinese automotive aftermarket


12-12-2012 | China | Corporate News

  • Full range of Bosch portfolio -Bosch, Beissbarth and Unipoint exhibits in the same exhibition hall for the first time
  • Continuous investment in Chinese automotive aftermarket to strengthen local competence of "Parts + Bytes + Service" solutions
  • Bosch launches remanufacturing concept of "Bosch eXchange" in the Chinese automotive aftermarket as a fast, convenient and efficient alternative to original spare parts

December 12, Shanghai - Bosch, the leading global supplier of automotive technology, exhibits its holistic solution integrating a full range of automotive parts, professional diagnostics tools and a wide service network at the Automechanika Shanghai 2012. This year, full range of Bosch portfolio - Bosch, Beissbarth and Unipoint are present together for the first time in the same exhibition hall. Deepening its service concept of "Parts + Bytes + Service", Bosch showcases its full scale automotive aftermarket business at Booth W1 D01 via iPad as well as the on-site diagnostic service provided at the mock Bosch service shop with a demo car.

"With the recent opening of the first flagship Bosch Car Service workshop in Beijing and the new plant opening of Bosch Automotive Products (Nanjing) next year, Bosch continuously invests in the Chinese automotive aftermarket to strengthen its competence," said Cheng Daniel-siu-wo, Vice President of Bosch Automotive Aftermarket China, "We aim to be a driving force for the development of the Chinese automotive aftermarket and to provide comprehensive solutions to manufacturers, trade partners, workshops and car owners in China."

A Full Range of Spare Parts for Independent Aftermarket and OES

The products displayed this year demonstrate the full range spare parts that Bosch offers. The braking system products include the Best and the Better lines of brake disc for both high-end and medium car models, as well as brake fluid at varied quality levels, meeting various consumer demands. The GBB series (Good, Better and Best) of Bosch wiper also presents customized solutions for all segments. Bosch starters and alternators not only ensure the security, performance and service life to the largest extent, but are also applicable to the majority of mainstream automobiles, as well as construction machinery.

By showcasing the original and remanufactured Starter HCV as well as the remanufactured Diesel Injector 6DL and 6DM, Bosch is introducing for the first time the "Bosch eXchange" concept to the Chinese automotive aftermarket as a fast, convenient and efficient alternative for original spare parts. Following standardized industrial processes, a Bosch eXchange product is remanufactured to fulfill a similar function to the original part in an environment-friendly and cost-effective way. Visitors can catch a glimpse of the key remanufacturing procedures by comparing the differences between the dismantled old and remanufactured parts exhibited at the booth. Bosch provides a variety of remanufactured products including starters/alternators, brake systems, gasoline systems and diesel systems, the promising future of remanufacturing in China.

Comprehensive Solutions for Diagnostic and Repair Business

In addition to spare parts, Bosch continuously invests in the development of comprehensive solutions for diagnostic and repair business. As part of the commitment of Bosch Automotive Aftermarket in China, Bosch Automotive Products (Nanjing) Co. Ltd. is opening a new plant next year in Nanjing with an investment of over CNY 1.1 billion. Manufacturing automotive diagnostic equipments as well as spark plugs and brake components, the new plant aims to become a new production hub for Bosch Automotive Aftermarket in China, featuring state-of-the-art test benches and testing equipment. It is also responsible for Beissbarth's first locally produced diagnostic equipments – MT825 wheel balancer and MS63 tyre changer. Displayed for the first time at Automechanika Shanghai, Beissbarth's MT825 wheel balancer and MS63 tyre changer are basic wheel balancer and tyre changer with an automatic measuring program for 11 forms of auto tyres.

To strengthen its market position in the workshop and repair business, Bosch is expanding its global presence in the diagnostic area as well. It has recently completed its acquisition of SPX Corporation's Service Solution business, a U.S. automotive diagnostic specialist which develops, manufactures and sells service equipments, repair-shop accessories, as well as software for the global automotive market. Together with SPX's product portfolio, Bosch aims to become the world's leading supplier of diagnostic solutions for all kinds of vehicles.

The Bosch Service Network

At Automechanika Shanghai 2012, the Bosch Car Service team showcases its full services to customers with its demo car. Bosch Car Service, as a key member of the Bosch Service workshop network, celebrated the grand opening of the Bosch Car Service Beijing workshop on December 3rd, its first flagship workshop in Asia Pacific. The Beijing workshop will spearhead nearly 1,300 Bosch Car Service workshops to provide one-stop professional and reliable car service for car owners in China.

In response to the growing demand for diesel system after-service in China, Bosch is dedicated to providing its unique "Parts + Bytes + Service" concept for diesel systems. Three types of diesel system services with different functions have been set up in China, including Bosch Injector System, Bosch Diesel System and Bosch Diesel Center, to meet the diverse market demands. By visiting the demo car at the booth, customers will be able to witness first-hand the high-quality services provided by Bosch Diesel Center.

The Bosch Service network is one of the biggest independent networks for car repair and maintenance worldwide, comprising Bosch Car Service, Bosch Diesel Center and Bosch Diesel Service. With a long history of over 90 years, it now has more than 15,000 workshops, serving over 210 million customers per year in over 150 countries.

Currently, the Bosch Trading (Shanghai) Co., Ltd. spearheads the initiative of pan-China after sales services and distribution, with a large variety of parts, diagnostic and workshop equipments as well as aftermarket services. The framework of Bosch Automotive Aftermarket in China also includes Bosch Automotive Diagnosis Equipments (Beijing) Co., Ltd., Bosch Automotive Diagnosis Equipments (Shenzhen) Co., Ltd., Bosch Automotive Products (Nanjing) Co., Ltd., and Unipoint Group, operating several brands, such as Bosch, Zexel, Weuradic, Sicam Beissbarth, Unipoint and NSA. On a global scale, Bosch Automotive Aftermarket Division provides a complete range of products, technologies and services to over 140 countries.

The Automotive Aftermarket division (AA) provides the aftermarket and repair shops worldwide with a complete range of diagnostic and repair shop equipment and a wide range of spare parts - from new and exchange parts to repair solutions - for passenger cars and commercial vehicles. Its product portfolio includes products made as Bosch original equipment, as well as aftermarket products and services developed and manufac-tured in-house. More than 11,000 associates in 140 countries, as well as a global logistics network, ensure that some 450,000 different spare parts reach customers quickly and on time. In its "Diagnostics" operations, AA supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for the "Bosch Service" repair-shop franchise, one of the world's largest independent chains of repair-shops, with some 15,000 franchises. In addition, AA is respon¬sible for more than 500 "AutoCrew" partners.

The Bosch Group is a leading global supplier of technology and services. In 2012, its roughly 306,000 associates generated sales of 52.5 billion euros. Since the beginning of 2013, its operations have been divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology.

The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent some 4.8 billion euros for research and development in 2012, and applied for nearly 4,800 patents worldwide. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Further information is available online at and .